Edition 04 · 2026
The Global Luxury Breakfast Report.
- Year
- 2026
- Pages
- 184
- Authors
- Elena Marchetti, James Hollander, Dr. Aiko Tanaka
Executive Summary
The fourth edition of the most comprehensive primary study of the luxury breakfast service in five-star and palace-class hotels. Based on 412 properties across 38 markets, 1,847 guest interviews and 96 in-residence service audits conducted between March 2025 and January 2026.
Selected Findings
- 01
Breakfast is the single experience most often cited by guests when asked what they remember from a stay (43% — versus dinner at 19%).
- 02
Properties that invested in single-estate juice and freshly milled flour for the breakfast service reported a 7-point uplift in NPS over twenty-four months.
- 03
Average revenue per breakfast cover at the surveyed properties rose 11.2% year-on-year, against a 3.4% rise in cost of goods.
- 04
The fastest-growing breakfast category by guest preference is fermented and cultured foods (kefir, miso, kimchi, sourdough) — up 28% in two years.
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