Annual Study · 2026
Premium Juice Consumption in Luxury Hospitality.
- Year
- 2026
- Pages
- 94
- Authors
- Elena Marchetti, Dr. Rafael Costa
Executive Summary
An annual study of cold-pressed and single-estate juice consumption across 240 five-star hotels and 60 Michelin-starred restaurants in Europe, the Middle East and Asia-Pacific.
Selected Findings
- 01
Cold-pressed juice now accounts for 61% of all juice service in surveyed five-star properties, up from 34% in 2020.
- 02
Blood orange remains the highest-margin breakfast juice by gross profit per litre.
- 03
Bottled industrial juice — the long dominant default — is forecast to fall below 20% of luxury breakfast service by 2028.
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